4 colors of Turbo wrappers

What is Turbo?

This website is dedicated to the collector's inserts of Turbo chewing gum, which were very popular in Eastern Europe and, especially, in the USSR from the mid-1980s to the beginning of the two thousandth.

Turbo chewing gum was produced by the Turkish company Kent. The peak of popularity came in the late 80s. At this time, the so-called "second series" was being released, the liner notes began with #51 and ended with #120. Since the late 80s, Turbo chewing gums have been sold in commercial stalls everywhere and at a high margin. The craze of children collecting inserts and a large margin on capitalist goods made Turbo very profitable for merchants.

T2#051 - first wrapper of Turbo series 2

T2#120 - last wrapper of Turbo series 2

Chewing gum (weight 5 grams) was sold piece by piece. Each was wrapped in an individual wrapper (wrapper), under the wrapper was the most valuable element — a numbered collector's insert with a car or motorcycle. Each insert contained valuable information for young motorists: the name of the car, the number of cylinders, engine volume, power, maximum speed. The inserts were printed on thin but dense glossy paper, the quality of color printing was higher than that of periodicals of that time.

All this made the inserts a valuable collectible. The prevalence and versatility at a high cost quickly turned Turbo into a real "children's currency".

That is why the research that we have been actively conducting since 2017 is relevant and in demand. For our generation, Turbo is a return to childhood.